Digital Marketing Trends Illustrations (Source: pixabay.com)

Marketing and advertising industry is a creative and dynamic world. As time goes by, these industries become increasingly innovative and adaptive, both in meeting market demands and in terms of capital efficiency.

With the unpredictable challenges of the global economy, many industries are choosing to maximize digital technology that can more effectively reach markets in a personal and cost-efficient way.

What are the issues and technologies that will continue to grow in 2025? Here are five digital marketing trends summarized from various sources:

The Development of More Personal Artificial Intelligence (AI)

According to Gramedia.com, Artificial Intelligence (AI) is a technology that uses external data processed to generate the necessary information. The advantage of this technology lies in its learning, reasoning, and self-correction methods. AI collects vast amounts of data, which it then learns from and corrects itself from past errors simultaneously until it reaches accurate results.

This technology is very useful in the world of marketing. As reported by CMLabs.co, AI can automatically analyze large data sets to predict consumer behavior, optimize advertising budgets, automate complex marketing tasks, and create marketing plan templates.

In 2025, the use of AI will be maximized to predict consumer behavior more accurately and personally, allowing brands to present more relevant content, enhance customer loyalty, and improve marketing efficiency.

Examples include the use of AI ChatBots for customer service efficiency, ChatGPT and Claude for creating marketing plan templates, and more.

Integrated Augmented Reality (AR) and Virtual Reality (VR) Technologies

As reported by Kompas.com, Augmented Reality (AR) is a technology that combines virtual objects with the real world in real time. On the other hand, Virtual Reality (VR) is a technology that creates a three-dimensional (3D) environment, allowing users to interact and feel as if it real

In marketing, these two technologies will be highly beneficial for creating personal, engaging, and immersive experiences for consumers. According to Gustiawan Rendi from the Ebiskraf Professional Certification Institute, AR and VR can be used by automotive, electronics, beauty products, fashion items, and smartphone industries to promote products in 3D designs that closely resemble the real products.

For example, AR in the fashion industry allows consumers to virtually try on clothes before purchasing, while VR in real estate and property industries can offer detailed property tours without visiting the location.

Social Media Marketing Will Become More Innovative

According to CMLabs.co, in 2023, there were 5 billion active social media users worldwide, and this number is expected to increase in 2025. This opportunity should be fully utilized by the marketing and advertising industry.

Various types of content can be published on social media, including short videos, images, infographics, interactive posts, and interactive videos or live streams, which have the greatest potential, especially in 2025.

Live Streaming has a significant impact on sales in many countries. For example, in China, 20% of total sales are made through live streaming, and in the United States, more than 30% of businesses have increased sales from live shopping on YouTube. Platforms such as Instagram and TikTok are expected to introduce more interactive features to support this trend.

SEO Prioritizing User Experience (UX)

A website is a basic digital marketing platform. It serves the foundation of digital marketing strategies. Therefore, a strategic SEO implementation is a key factor in a website's success. As reported by the Ebiskraf Professional Certification Institute, search engine algorithms like Google will increasingly prioritize user experience (UX). Websites with fast loading times, easy navigation, and relevant content will receive higher rankings.

Differentiation in Content Creator 

Collaboration between brands and content creators will continue to be mutually beneficial, but in 2025, there will be a slight shift in trends. Both CMSLab.co and the Ebiskraf Professional Certification Institute agree that in 2025, brands will pay more attention to local content creators or micro-influencers.

Micro-influencers are content creators with 10,000 to 100,000 followers on social media. They are usually more active in specific communities or niches. Additionally, they build more personal relationships with their followers, which makes them a trusted source of information and recommendations for their audience.

Growing Awareness of Social and Environmental Issues

Consumers are increasingly concerned about environmental and social issues. In 2025, brands promoting eco-friendly values through their marketing campaigns will have greater appeal.

Some examples of campaigns that brands can run are focusing on the creation of eco-friendly products, using environmentally friendly packaging, responsible waste management, anti-animal testing and animal cruelty, carbon emission reduction, and a strategic and honest Corporate Social Responsibility (CSR).

Connected TV (CTV) Gaining More Attention

According to Adjust.com, Connected TV (CTV) refers to TV sets connected to the internet, often used for video streaming. CTV includes not only smart TVs but also TV sets connected via set-top boxes, TV sticks, and even some gaming consoles.

Reflecting the trend toward personalization, consumers now increasingly subscribe to various entertainment streaming services tailored to their preferences, such as Korean dramas, sports, and music. This is evidenced by the increasing users of platforms like Netflix, Vidio, and Spotify. Consumers are now watching these services through CTV platforms like regular set-top box TVs with streaming devices, Smart TVs, or other devices using Android TV or Apple TV.

This opportunity can be used by brands to focus on advertising on these platforms. According to Fortuneidn.com, although broadcast TV remains dominant, 55% of global marketers plan to increase their investment in CTV.

Conclusion:

Although technology continues to advance, foundational digital marketing platforms such as SEO-based websites and social media will remain the primary platforms for brands to campaign for their products. These foundational platforms can now be further developed to align with consumer trends, such as focusing on environmental issues and sustainable energy, while becoming more personal, engaging, and immersive.

Is your advertising strategy optimized to support the implementation of the latest marketing trends in 2025? Or do you feel stuck and haven’t seen significant progress in your brand’s campaign engagement? If so, it might be time to consider partnering with Sparklink Advertising Agency.

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Source:

1. Adjust.com. (2024). Definisi connected TV (CTV). Accessed on 1 January 2025 at https://www.adjust.com/id/glossary/connected-tv-definition/

2. Desy. (2025). 7 Tren yang Akan Mendominasi Pemasaran di Tahun 2025. Fortuneidn.com. Accessed on 1 January 2025 at https://www.fortuneidn.com/news/desy/7-tren-yang-akan-mendominasi-pemasaran-di-tahun-2025?page=all

3. Fadillah, Risca. (2024). Marketing Trend 2025: Mulai AI Marketing Hingga SEO!. Cmlabs.co. Accessed on 1 January 2025 at https://cmlabs.co/id-id/blog/marketing-trend-2025#toc-7-seo-search-engine-optimization

4. Johana & Gisca. (2022). Virtual Reality: Definisi dan Manfaatnya di Kehidupan Nyata. Kompas.com. Accessed on 1 January 2025 at https://www.kompas.com/skola/read/2022/04/21/130000869/virtual-reality--definisi-dan-manfaatnya-di-kehidupan-nyata#google_vignette

5. Nuryanto. (2022). Mengenal Apa Itu Kecerdasan Buatan (Artificial Intelligence). Gramedia.com. Accessed on 1 January 2025 at https://www.gramedia.com/best-seller/kecerdasan-buatan/?srsltid=AfmBOor7l82Vrg0CExskF1wB0RLv5DAbUAGvwAJkTsTHC3fKHHvWNjD9